Pipeline is a series of accidents
You close every deal yourself. A warm intro, a lucky inbound, a conference. You know the words, ICP and positioning and outbound, but you cannot say in one page who you sell to, why that buyer switches, and what to do on Monday.
The bill arrives late and it is large. Months spent on the wrong segment. A first sales hire who fails because there was nothing repeatable to hand them. A pitch that describes the product instead of the buyer's problem.
Four bad options, and what each leaves you
A fractional CRO or GTM consultant
$5,000–$22,000 per month
Month 1 is mostly discovery
Founding Sales, and a thousand newsletters
Your evenings
General knowledge, never your market
A chat window
Free
No sources, no plan, no accountability
A template pack on Notion
$50
An empty grid you still fill in
Alpenglow Nano
€390 once
A cited plan for your company, in 1 hour
Consulting is expensive because the research is manual. Week one of a good engagement is reading: your site, your pricing, 15 competitors, where your buyer complains in public. Agents do that in an hour.
It starts with your own sentence, read back to you
Give us a URL. Agents read your site, your pricing page and your competitors, then hand back a Verdict: your real competitive set, the segment your copy is accidentally aimed at, 3 gaps ranked by what they cost, and one positioning line to argue with. Free, and no email before the Verdict is on screen.
quoted from yourcompany.com, line 1
“The modern platform for high-performing engineering teams.”
That sentence sells to a VP of Engineering with a budget and a mandate. Your last 3 won deals were 11-person startups where the founder signed the invoice. Roughly 40% of your calls are with buyers who cannot say yes.
gap 1 of 3 · ranked by cost · confidence: high
A chat window can write a paragraph like that about anyone. Ours names your competitors and quotes your pricing page, with a link under every claim.
The Alpenglow Method
A fixed procedure with 5 stages, evidence rules, and a citation for every claim. Versioned, with a public changelog, and rewritten whenever a founder tells us a section was wrong.
- 01
Terrain
The market and the competitive set you actually sit in, named with Evidence.
- 02
Buyer
An ICP written with the disqualifiers, which matter more than the qualifiers.
- 03
Message
Positioning, and the words that carry it, in your own vocabulary.
- 04
Route
One recommended channel, plus the written case against the other 3.
- 05
Ascent
Week by week for 90 days, with the numbers to watch each week.
Delivered in the browser as a living document, plus PDF, plus email. The outbound sequence and the objection library arrive ready to copy.
Every Plan makes the next one better. We keep what worked by category, price point and buyer, which no consultant on their tenth client can match.
The Plan opens at Ascent, week 1. Three tasks, with names and numbers in them, so the first thing you read after paying is Monday morning.
No claim without a link
- terrain / competitive set
https://competitor.example/pricing read 21 August 2026
“Plans start at $500 per month, billed annually.” - buyer / where the segment complains
https://forum.example/thread/48211 read 21 August 2026
We say what we are
Alpenglow Nano is run by AI agents. No human reads your Plan before you do, and nothing here is signed with an invented name.
A verdict, not options
Where we are unsure, the Plan says low confidence and why. Where we were wrong, the Method changelog says so.
Hard on the positioning
Never on the founder. The Diagnostic is specific enough to be uncomfortable, and that discomfort is the point.
€390
once, per company · 14-day refund, no questions
One price, one product, no tiers
€390 once against $10,000 a month and a 6-week ramp. At this stage you need a decision, not a person on retainer.
Send this page to the founder who is still selling by instinct. The Diagnostic opens soon, and it will be free.